Clear Channel learns it’s lesson from Stern, and signs Rush Limbaugh through 2016 to the tune of $400 million dollars. Why?
When Howard Stern signed his half a billion dollar deal with Sirius 4 years ago, the radio industry said they would be fine. Then he left, leaving his affiliates (around 40) scrambling to replace him. He was a ratings and revenue giant. David Lee Roth failed in the East. A jock named Rover failed in the Midwest. Adam Carolla has held on in the West, but has not seen even a small taste of Stern’s power. The stations who ran him were decimated.